In a new campaign, James Franco returns to the pool for Gucci Sport and doesn’t he look mighty fine. He so wins wet t-shirt competition of the day!
What Gucci Creative Director Frida Giannini had to say: “James Franco is perfect for this fragrance and perfect for Gucci. He personifies the sort of nonchalance and unforced appeal that is most attractive in a man. In the advertising campaign, he captures the fragrance’s casual, modern and masculine air.”
Now lets be honest I find that men’s fragrance ads look much better when the spokesmodel is naked showing some hawt abs but I can settle for a wet James Franco. He can virtually put his handsome face on pretty much any product it would sells.
Now QIT would love to get a sniff of him in person to test the new fragrance 
wouldn’t you?
